USPS Direct Effect Innovation Challenge

USPS Direct Effect™

Farmingdale State College is proudly hosting the first virtual USPS Direct Effect™ Innovation Challenge on Friday, Nov 13th, 2020. We welcome undergraduate or graduate students from the colleges joining us and compete in such a special format.

What is the Direct Effect™ Innovation Challenge?

The Direct Effect Innovation Challenge is a one-of-a-kind event that brings together teams of local college students for one day to design and develop integrated marketing campaigns in response to real-life business cases.

Why participate in the Direct Effect Innovation Challenge?

Each Innovation Challenge provides college students with the opportunity to gain real-world experience, network with local employers, build their resumes, and compete for a chance to bring their campaigns to life. Through these immersive, hands- on events, students gain experience in designing and implementing an integrated marketing campaign: skills they will carry forward into the classroom and their careers.

What happens during the event?

Business and community leaders present teams of students with real-life business challenges.
Industry experts share direct mail expertise and integrated marketing best practices.
Students develop integrated campaigns and design and create a direct mail piece by applying event learnings.
A panel of industry experts evaluates each entry and selects winning campaigns.

What happens after the event?

Winning teams have the opportunity to work with industry partners to bring their concepts to life.
Students and educators have the opportunity to network with industry partners for potential internships and scholarships.

Student Registrations

The individual student can be registered through the link. We will place you in a team if you don't have anyone else to work together. Click the link here for your registration!

Agenda (Friday, Nov 13th, 2020)

8:30 am	Student Arrival and Registration
9:00 am	Welcome and Introduction
9:10 am	Integrated Marketing and Innovations Overview/Intro USPS team
9:30 am	Guidelines for Challenge + suggested time use
9:40 am	Introduction of Challenges
9:50 am	Q and A on Challenges
10:00 am	Begin Working Session
1:30 pm	Pencils Down!
1:45 pm	Student Presentations Begin
2:45 pm	Judging Begins
3:00 pm	Clients Announce Winners
3:30 PM	Adjourn

Digital Resources to Prepare Your Students

Preparing Students
for Modern Integrated Marketing

Direct Effect® Infographic

Direct Effect® Innovation Challenge Overview

Direct Effect® Innovation Challenges Overview

Contact

For any questions, please contact:

Dr. J. Betty Feng
Assistant Professor
Business Management
Farmingdale State College
e-mail: fengj@farmingdale.edu

Videos

We invite you to take a moment and click on the links below to view videos from past innovation challenges. You’ll see and hear from students, faculty, USPS executives, and (live) clients and agency on what they learned from this experiential learning process, and what they learned from each other.